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Uncovering Sneaky Technical SEO Issues
As a small business owner, you might not think much about the technical nitty-gritty of your website. However, minor technical SEO issues can weigh heavily on your online visibility. Often, these issues divert potential customers away from your digital doors to competitors. Kristina Azarenko, a technical SEO consultant, emphasizes that understanding these nuances can lead to major improvements in how your site is crawled and indexed by Google.
Buttons vs. Links: What’s in a Name?
Have you ever considered the difference between buttons and links? While both may seem interchangeable in design, they serve distinct purposes. Buttons trigger actions—think submitting a form or adding items to a shopping cart. In contrast, links facilitate navigation from one page to another, aiding in user experience. A well-structured website incorporates both intelligently. If buttons are styled as links, they can confuse search engines about their intended function, potentially impacting how content is indexed.
The Role of Background Images
Using background images effectively is another area where misconceptions can arise. While visually appealing, background images can pose challenges for search engine crawlers, especially if they lack proper alt text. Without descriptive alt attributes, search engines face difficulties recognizing what’s present on your site. For small business owners, ensuring that every image on your site is equipped with alt text is an actionable step that enhances SEO.
Lazy Loading: The Double-Edged Sword
Lazy loading can be a blessing and a curse. It speeds up page load times by only loading images when they're visible on the screen. However, if not implemented correctly, it can prevent crawlers from accessing critical images. It's vital to ensure that lazy-loaded content utilizes proper markup so Google can find these elements when it's indexing your site.
Taking Action and Gaining Visibility
These three examples showcase how minor technical tweaks can significantly impact your website's performance. By addressing the nuanced issues surrounding buttons, background images, and lazy loading, you're not just improving crawlability but enhancing user experience as well. In the end, informed decisions bring potential customers right to your virtual doorstep.
As you reflect on these tips, consider the importance of technical SEO for your small business. Addressing these hidden issues might just be the key to unlocking better online visibility and driving more targeted traffic to your site.
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