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Unlocking New Possibilities with Marketing Cloud Next
If you’re a small business owner looking to leverage data-driven marketing, there’s exciting news on the horizon. Marketing Cloud Account Engagement (MCAE) has introduced new functionalities through Marketing Cloud Next, which promises to transform how you connect with customers. This upgrade, announced during Connections '25, empowers businesses with AI tools, advanced data capabilities, and multi-channel marketing options, making it easier than ever to personalize your marketing efforts.
What Does Marketing Cloud Next Mean for You?
The enhancements are designed to provide small business owners like you with sophisticated tools that can maximize engagement. With features like Agentforce Campaigns and Cross-Object Merge Fields, you can integrate diverse data sources, enabling targeted messaging that resonates with your audience. This means your campaigns will not only reach more customers through SMS and email but will also be more personalized based on insights drawn from your entire data landscape.
How to Access These New Features
Getting started with the new functionalities is straightforward. If you’re already using Account Engagement Growth, Plus, Advanced, or Premium editions, these features are accessible through Permission Set Licenses (PSLs). You will need to provision Data Cloud and connect it to your Account Engagement instance. Although this may sound technical, Salesforce provides resources like Data Cloud Everywhere to simplify the process for you, ensuring you can harness these enhancements without a hitch.
The Future of Marketing for Small Businesses
As a small business, navigating the digital marketing space can feel overwhelming. However, embracing these new tools can set you apart from the competition. Imagine sending a personalized SMS to customers right as they’re about to make a purchase decision. With Marketing Cloud Next, that dream can become a reality, fostering deeper connections with your clientele and driving sales.
So, are you ready to unlock the future of marketing? By implementing these advancements, you’ll not only stay relevant but also empower your business to grow.
Take the plunge and explore Marketing Cloud Next today, and watch your marketing efforts flourish.
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