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January 22.2026

2 Minutes Read

How AI Is Shaping Marketing Strategies and the CMO Role

AI and the future of marketing explored on Duct Tape Marketing.

How AI Is Changing Marketing and the Role of CMOs

The rise of artificial intelligence (AI) isn't just about new tools in marketing—it's a fundamental shift in how businesses operate. As Peter Benei, co-founder of AI Ready CMO, recently discussed on the Duct Tape Marketing Podcast, AI's reach transcends traditional methods, necessitating a bridge between data, creativity, and human intuition.

What AI Will Transform and Preserve

While AI can automate content production, it can’t replicate human oversight. Benei reminds us that during this transition, strategic judgment will become more vital. As AI systems evolve, they may take over routine tasks—but it’s the creative strategy and emotional connection that ensure a brand can resonate with customers.

The Evolving Role of the CMO

The Chief Marketing Officer is now set to be a vital architect of change, as highlighted in insights by BCG. Rather than just managing brand campaigns, CMOs are shifting toward orchestrating data integration and leading transformation efforts across companies. They must connect customer insights with broader business strategy, breaking down silos that have historically slowed progress.

The Need for Human Touch

Human skills such as empathy, critical thinking, and creativity will still reign supreme in this AI-enhanced landscape. The future CMO must not only understand data and algorithms but also human needs and emotional connections. Despite the power of AI to enhance marketing strategies, creating real value will require innovative and emotionally aware leadership.

Actionable Steps for Small Business Owners

For small business owners, embracing AI means adapting to these changes. First, start by understanding which marketing functions can be enhanced with AI, such as customer engagement and analytics. Second, don’t overlook the importance of human ingenuity. Innovate with AI tools while ensuring human judgment guides those innovations.

As AI transforms marketing, small business owners are uniquely positioned to lead this change. By focusing on integrating AI thoughtfully with a human touch, they can harness its full potential and connect with their audiences in meaningful ways.

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How AI Is Shaping Marketing Strategies and the CMO Role

How AI Is Changing Marketing and the Role of CMOs

What AI Will Transform and Preserve

The Evolving Role of the CMO

The Need for Human Touch

Actionable Steps for Small Business Owners

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