Add Row
Add Element
cropper
update
cropper
update
Add Element
update

CALL US

+1 510 356 3031

Add Element
update

EMAIL US

time@thesialiaagency.com

Add Element
update

HOURS - Mon-Fri

 8am-5pm

Add Element

Add Element
  • Home
  • Small Business Growth
  • Media & Content Marketing
  • Marketing Automation
  • AI Tools & Platforms
  • Lead Generation Techniques
  • Social Media Strategies
  • Branding & Positioning
  • E-Commerce & Sales Funnels
  • Categories
    • Small Business Growth
    • Media & Content Marketing
    • Marketing Automation
    • AI Tools & Platforms
    • Lead Generation Techniques
    • Social Media Strategies
    • Branding & Positioning
    • E-Commerce & Sales Funnels
Add Element
Setup Your Button

👉 START GROWING 👈 NOW

{"name":"JUMP","action_type":"4","optin_action_type":"5","form_redirect_type":"4","form_redirect_funnel_url":"6808b36e69822","form_redirect_custom_url":"","order_form_settings":{"containers":[{"id":"personal-info-wrapper","visible":true,"label":{"id":"of-personal-title","visible":true},"fields":[{"id":"of-full-name","setting":false,"placeholder":"Full Name"},{"id":"of-field-email","setting":false,"placeholder":"Email Address"},{"id":"of-phone-number","setting":true,"visible":false,"require":true,"placeholder":"Enter Your Mobile Phone","additional":{"sms_permission":0}},{"id":"of-gdpr-optin-approval","label":"I Accept To Receive Additional Info","placeholder":"","icon":"fa-mobile","required":0,"visible":0,"system":1,"additional":{"gdpr_optin_approval":"1"}}]},{"id":"shipping-information-wrapper","visible":false,"label":{"id":"of-shipping-title","visible":true},"fields":[{"id":"of-shipping-address","setting":false,"placeholder":"Address"},{"id":"of-shipping-city","setting":false,"placeholder":"City"},{"id":"of-shipping-state","setting":false,"placeholder":"State"},{"id":"of-shipping-zipcode","setting":false,"placeholder":"Postal Code"}]},{"id":"profit-bump-wrapper","visible":true,"otoBgColor":"rgba(219,229,239,1)","otoBorderColor":"rgba(38,71,102,1)","otoTitleBgColor":"rgba(45,78,108,1)","otoArrowsColor":"rgba(255,177,58,1)","fields":[]},{"id":"order-summary-wrapper","visible":true,"orderDynamicBgColor":"rgba(242,242,242,1)","orderDynamicTexColor":"rgba(51,51,51,1)","fields":[]}]},"optin_type":{"showLabels":0,"fields":[{"name":"first_name","label":"Full Name","placeholder":"Enter Your Full Name","icon":"fa-user","required":1,"visible":1,"system":1,"additional":{}},{"name":"last_name","label":"Full Name","placeholder":"Enter Your Full Name","icon":"fa-user","required":1,"visible":1,"system":1,"additional":{}},{"name":"email","label":"Email","placeholder":"Enter Your Email","icon":"fa-envelope","required":1,"visible":1,"system":1,"additional":{}},{"name":"mobile_phone","label":"Mobile Phone","placeholder":"Enter Your Mobile Phone","icon":"fa-mobile","required":0,"visible":0,"system":1,"additional":{"sms_permission":0}},{"name":"fields_labels","label":"","placeholder":"","icon":"","required":0,"visible":1,"system":1,"additional":{}},{"name":"captcha","label":"Captcha","placeholder":"","icon":"","required":1,"visible":1,"system":1,"additional":{}},{"name":"gdpr_optin_approval","label":"SSBBY2NlcHQgVG8gUmVjZWl2ZSBBZGRpdGlvbmFsIEluZm8=","placeholder":"","icon":"fa-mobile","required":0,"visible":1,"system":1,"additional":{"gdpr_optin_approval":"1","sms_permission":0}}],"customFields":[],"sortedFields":[{"name":"first_name","label":"Full Name","placeholder":"Enter Your Full Name","icon":"fa-user","required":1,"visible":1,"system":1,"additional":{}},{"name":"first_name","label":"Full Name","placeholder":"Enter Your Full Name","icon":"fa-user","required":1,"visible":1,"system":1,"additional":{}},{"name":"last_name","label":"Full Name","placeholder":"Enter Your Full Name","icon":"fa-user","required":1,"visible":1,"system":1,"additional":{}},{"name":"email","label":"Email","placeholder":"Enter Your Email","icon":"fa-envelope","required":1,"visible":1,"system":1,"additional":{}},{"name":"mobile_phone","label":"Mobile Phone","placeholder":"Enter Your Mobile Phone","icon":"fa-mobile","required":0,"visible":0,"system":1,"additional":{"sms_permission":0}},{"name":"captcha","label":"Captcha","placeholder":"","icon":"","required":1,"visible":1,"system":1,"additional":{}}],"design":{"form_background_color":"rgb(245, 245, 245)","field_stroke":{"size":"1","color":"rgb(220, 220, 220)"},"field_icons":1,"button_color":"rgb(255, 158, 0)","button_stroke":{"size":"0","color":"rgba(255, 255, 255, 0.2)"},"button_box_shadow_color":"none","field_size":"small","label_size":"16","label_color":"rgb(0, 0, 0)","input_color":"rgb(52, 152, 219)","control_text_color":"rgb(0, 0, 0)","control_text_size":"15"},"mappedFields":[]},"redirect_type":{"url":"","target":0},"next_step":{"value":"6808b36e69822"},"click_to_email":{"value":""},"click_to_call":{"value":""},"jump_to_block":{"value":"3212282"},"content":{"header_text":"PHNwYW4gc3R5bGU9ImZvbnQtc2l6ZToyNHB4OyBmb250LWZhbWlseTonb3BlbiBzYW5zJzsiPjxzcGFuIHN0eWxlPSJsaW5lLWhlaWdodDoxLjRlbTsiPldlIEFyZSBFeGNpdGVkITwvc3Bhbj48L3NwYW4+","content_text":"PHNwYW4gc3R5bGU9ImZvbnQtc2l6ZTo0OHB4OyBmb250LWZhbWlseTonb3BlbiBzYW5zJzsiPjxzcGFuIHN0eWxlPSJsaW5lLWhlaWdodDowLjllbTsiPjxzdHJvbmc+UExFQVNFIEZJTEwgT1VUIFlPVVIgSU5GTyAgQkVMT1cgVE8gU1VCU0NSSUJFPC9zdHJvbmc+PC9zcGFuPjwvc3Bhbj4=","button_text":"PHNwYW4gc3R5bGU9ImZvbnQtc2l6ZToyN3B4OyBmb250LWZhbWlseTonb3BlbiBzYW5zJzsiPjxzcGFuIHN0eWxlPSJsaW5lLWhlaWdodDoxZW07Ij48c3Ryb25nPlNFQ1VSRSBNWSBTUE9UPC9zdHJvbmc+PC9zcGFuPjwvc3Bhbj4=","spam_text":"PHNwYW4gc3R5bGU9ImxpbmUtaGVpZ2h0OjEuMmVtOyI+V2UgaGF0ZSBTUEFNIGFuZCBwcm9taXNlIHRvIGtlZXAgeW91ciBlbWFpbCBhZGRyZXNzIHNhZmU8L3NwYW4+","sms_text":"UmVjZWl2ZSBTTVMgVGV4dCBVcGRhdGVzIC0gPHNwYW4+b3B0aW9uYWw8L3NwYW4+","sms_text2":"SSBBY2NlcHQgVG8gUmVjZWl2ZSBBZGRpdGlvbmFsIEluZm8="},"email_confirmation":{"enable":1,"subject":"V2UgQXJlIEV4Y2l0ZWQhIFlvdXIgSW4h","message":""},"integrations":[],"automation_enable":0,"thank_you":{"type":"popup","redirect_url":"","popup_options":{"background_color":"#ffffff","headline_visible":1,"icon_visible":1,"icon_url":"//my.funnelpages.com/assets-pb/images/thankyou-popup-icon.png","subheadline_visible":1,"button_visible":1,"button_color":"#ffa800","headline_text":"PHNwYW4gc3R5bGU9ImxpbmUtaGVpZ2h0OjEuNGVtOyI+VGhhbmsgWW91IEZvciBDb250YWN0aW5nIFVzPC9zcGFuPg==","subeadline_text":"PHNwYW4gc3R5bGU9ImxpbmUtaGVpZ2h0OjEuNGVtOyI+UGxlYXNlIENoZWNrIFlvdXIgRW1haWw8YnIgLz5XZSBXaWxsIEJlIEZvbGxvd2luZyBVcCBTaG9ydGx5PC9zcGFuPg==","button_text":"Q2xvc2U="}}}
August 01.2025
2 Minutes Read

How Pro Bono Tech Initiatives Connect Communities and Foster Purpose

Diverse volunteers smiling in office, Pro Bono Tech Initiatives meeting.

Harnessing Technology for Impactful Change

At Salesforce, the commitment to drive meaningful change is embedded deep within the organization’s culture. By empowering its employees to engage in skills-based volunteering, they not only enhance their corporate responsibility but also foster a sense of purpose that can often be lacking in day-to-day tasks. The pro bono initiative, which dates back to 2014, has made significant strides, contributing over 700,000 volunteer hours and providing $128 million in pro bono value to nonprofits globally.

Building Bridges with Team4Tech

Through partnerships, such as the recent collaboration with Team4Tech and Passerelles Numériques in Cambodia, Salesforce demonstrates the power of human connection through technology. Volunteers traveled to Cambodia, applying their knowledge of Salesforce products to help enhance fundraising efforts and operational capacity for the nonprofit. This engagement provided invaluable insights and strategies tailored to the unique challenges faced by under-resourced communities.

The Journey of Unity and Purpose

Michael Kennedy, Senior Engagement Director at Salesforce, shares an inspiring message about the diverse backgrounds of the volunteers who embarked on this mission. Despite their varied experiences, they were all united by a common goal: to empower youth through education. Such stories exemplify how corporate volunteering can transcend cultural boundaries and foster unity in a cause that impacts lives.

Turning Technology Into Transformation

The profound impact of Salesforce’s pro bono work illustrates a broader trend evident across many enterprises—using technology not just for profit but as a tool for social good. By marrying effective software solutions with skilled volunteer initiatives, organizations can not only evolve their business goals but also contribute positively to communities around the globe. For small business owners considering their role in this ecosystem, embracing technology for community engagement can prove to be both rewarding and beneficial for corporate branding.

Ultimately, these pro bono programs not only enhance the capabilities of nonprofits but also imbue volunteers with a sense of purpose and connection that invigorates their professional lives.

Lead Generation Techniques

0 Comments

Write A Comment

*
*
Related Posts All Posts
11.03.2025

Unlock B2B Marketing Success with Salesforce Data 360: Hierarchical Insights Demystified

Update Understanding B2B Marketing Through Account Hierarchies In today's competitive B2B marketing environment, understanding the structure of your customer's organization is more important than ever. Companies are rarely standalone; they function as intricate networks of parent corporations, subsidiaries, and divisions. This reality presents a challenge for marketers who need effective strategies to reach their target audiences. Using tools like Salesforce's Data 360, businesses can leverage Account Hierarchical Aggregation to gain a comprehensive overview of these corporate structures, allowing for more strategic marketing approaches. The Power of Hierarchical Relationships Account Hierarchical Aggregation in Salesforce allows marketers to paint a fuller picture of the customer landscape. By establishing parent-child relationships among accounts, businesses can visualize their entire corporate family. For instance, a parent company with multiple subsidiaries enhances the ability to identify opportunities for cross-selling and upselling. Instead of basing their strategies on isolated accounts, marketers can now tap into the aggregated metrics of all related entities to make smarter decisions for resource allocation and campaign execution. Real-World Application in Marketing This hierarchical approach can transform marketing initiatives. One of the most effective strategies is identifying expansion and cross-sell targets. By targeting a parent account according to its total corporate pipeline value, marketers can uncover more significant upsell opportunities. For example, if a parent account shows promising engagement across its subsidiaries, it may reveal potential for new business, which isolated account strategies could otherwise miss. Marketers can effectively build audiences that align with their business goals and drive conversion rates. Building Your Audience Using Salesforce's Hierarchical Aggregation, marketers can create segments based on combined metrics across corporate entities. This means that when defining target segments, users can apply aggregate functions to gain a clear view of total revenue, opportunities, and engagement metrics from child accounts. With just a checkbox, marketers ensure their campaigns reflect the entire organization’s potential, making targeting efforts more relevant and successful. Implementation in Your Marketing Strategy Integrating hierarchy into your marketing workflows isn't merely advantageous—it's essential. Many companies struggle with silos of customer data, leading to ineffectual strategies. But by embracing a well-structured account hierarchy within the CRM, small business owners can explore new avenues for engagement, refine their approach, and achieve higher returns on investment. In a dynamic marketplace, utilizing every tool available, including identification tactics rooted in account hierarchies, can yield substantial benefits. To explore how Salesforce's Data 360 can help refine your B2B marketing strategies, reach out for an insightful consultation. By tapping into the nuances of account relationships, you can significantly enhance your outreach and effectiveness.

11.01.2025

Protect Your Small Business: Defending Against AI-Driven Smart Threats in Salesforce

Update Understanding AI-Driven Threats to Small Businesses As artificial intelligence (AI) becomes an indispensable element of modern business, it simultaneously becomes a tool for cybercriminals. Small business owners, particularly those using Salesforce, must navigate the complexities of this dual-edged sword. The new category of risks known as smart threats exemplifies this dilemma. Smart threats, including phishing, malware, and sophisticated impersonation attacks, leverage AI to create more convincing and harder-to-detect schemes. The Growing Challenge of Smart Threats One chilling trend is the use of AI-generated phishing emails that mimic legitimate company communications, making it easier for attackers to trick unsuspecting employees. These aren’t just generic emails; they can precisely replicate structure, tone, and even the sender’s email address, putting small business data at risk. In fact, AI tools can produce near-perfect deepfake videos and voice recordings, complicating social engineering efforts further. For small businesses with limited IT resources, the risks are substantial. Effective Strategies for Safeguarding Your Business To safeguard against these complex threats, small business owners can take simple yet powerful steps. First, it's essential to enable Multi-Factor Authentication (MFA) to add an additional layer of security for every login attempt. Regular audits of permissions, or limiting access based on necessity, ensures that sensitive areas are less exposed. Furthermore, educating teams about the dangers of sharing sensitive data with AI systems is crucial. Implementing clear internal guidelines on data protection can help prevent accidental breaches. The Role of AI in Defense Interestingly, while AI poses threats, it also offers solutions. AI can aid in quickly identifying suspicious patterns that human investigators may overlook. By integrating advanced AI-driven security tools designed for Salesforce environments, businesses can enhance their defense mechanisms. For instance, automated systems can analyze email headers, detect anomalies, and stop phishing attempts before they reach your inbox. As we embrace these incredible technologies for efficiency and growth, vigilance is key. With the right mix of technology and human awareness, small business owners can protect their organizations from both AI-based innovations and sophisticated attacks.

10.31.2025

Elevating Small Businesses: Future Pathways Alumni Trailblazing AI Solutions

Update A New Vision in AI and Employee Empowerment The Future Pathways program at Salesforce is shaping a new generation of tech talent ready to tackle the critical challenges of today’s digital landscape. Alumni from this initiative are not just entering the tech world—they are redefining it, bringing fresh perspectives and innovative solutions to the forefront. Transforming Careers Through Diverse Experiences Meet Selene Tenorio, who transitioned from a marketing background to become a pivotal software engineer at Salesforce. Fresh from a coding bootcamp, Selene illustrates how diverse experiences can uniquely position individuals to solve accessibility issues. Her journey reflects the value of embracing non-traditional paths to carve out meaningful technical careers. Similarly, Christabel Escarez switched from a career as an analytical chemist to software engineering. As a member of Salesforce's Search Team, their focus on enhancing search functionalities showcases how adaptable skills in science can transition into the tech domain, ultimately improving user experience for Commerce Cloud customers. Building Connections and Solutions Another inspiring figure, Lourdes Zaragoza, shows that the key to successful tech development lies in communication. Currently working on features that enhance security at Salesforce, Lourdes believes in the power of proactive communication to create effective tech solutions that resonate with customer needs. This approach not only strengthens internal team dynamics but also fosters transparency with users. The Role of AI in Today's Workforce Marcus Stevenson, working at the cutting edge of AI implementation, underscores the significant impact of AI in shaping business strategies within Salesforce. By redesigning roles to integrate AI, he is helping the company remain competitive, showcasing how technology reshapes the workforce while enhancing collaboration. Harnessing Opportunities for Future Leaders Saiye Pierre, now a senior solution engineer, emphasizes the importance of community and support networks within Salesforce. As vice president of BOLDforce Chicago, she encourages new interns to embrace curiosity and connect with others. Her journey highlights the role companies play in nurturing employees' growth through inclusive initiatives. The experiences of these five interns and their rapid journey into impactful roles at Salesforce emphasize the importance of embracing diverse backgrounds and perspectives in technology. As small business owners navigate the integration of AI and advanced tools in their operations, the stories of Future Pathways alumni serve as an encouraging reminder of what's possible with determination, community support, and a focus on innovative thinking. If you're interested in exploring the potential of your own tech journey or looking for guidance on navigating AI implementation for your business, consider exploring programs similar to Future Pathways. The success stories of these alumni can serve as a beacon for aspiring technology leaders in the small business community.

Terms of Service

Privacy Policy

Core Modal Title

Sorry, no results found

You Might Find These Articles Interesting

T
Please Check Your Email
We Will Be Following Up Shortly
*
*
*