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Harnessing Technology for Impactful Change
At Salesforce, the commitment to drive meaningful change is embedded deep within the organization’s culture. By empowering its employees to engage in skills-based volunteering, they not only enhance their corporate responsibility but also foster a sense of purpose that can often be lacking in day-to-day tasks. The pro bono initiative, which dates back to 2014, has made significant strides, contributing over 700,000 volunteer hours and providing $128 million in pro bono value to nonprofits globally.
Building Bridges with Team4Tech
Through partnerships, such as the recent collaboration with Team4Tech and Passerelles Numériques in Cambodia, Salesforce demonstrates the power of human connection through technology. Volunteers traveled to Cambodia, applying their knowledge of Salesforce products to help enhance fundraising efforts and operational capacity for the nonprofit. This engagement provided invaluable insights and strategies tailored to the unique challenges faced by under-resourced communities.
The Journey of Unity and Purpose
Michael Kennedy, Senior Engagement Director at Salesforce, shares an inspiring message about the diverse backgrounds of the volunteers who embarked on this mission. Despite their varied experiences, they were all united by a common goal: to empower youth through education. Such stories exemplify how corporate volunteering can transcend cultural boundaries and foster unity in a cause that impacts lives.
Turning Technology Into Transformation
The profound impact of Salesforce’s pro bono work illustrates a broader trend evident across many enterprises—using technology not just for profit but as a tool for social good. By marrying effective software solutions with skilled volunteer initiatives, organizations can not only evolve their business goals but also contribute positively to communities around the globe. For small business owners considering their role in this ecosystem, embracing technology for community engagement can prove to be both rewarding and beneficial for corporate branding.
Ultimately, these pro bono programs not only enhance the capabilities of nonprofits but also imbue volunteers with a sense of purpose and connection that invigorates their professional lives.
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