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Shoe Carnival Shifts to Composable Commerce
Shoe Carnival is making impressive strides in the e-commerce landscape, adapting to an evolving marketplace with an innovative approach known as composable commerce. Under the leadership of Ned Moore, Head of Ecommerce Product, Engineering, & UX Design, Shoe Carnival embraces technology not just for the sake of it, but to enhance the customer experience and operational efficiency.
Choosing Composable Storefront: A Smart Move
With a small team of just three engineers focused on front-end development, Shoe Carnival faced the dilemma of whether to build a custom storefront or adopt a pre-built solution. Moore emphasized the importance of knowing where they want to “be great.” By opting for Salesforce’s Composable Storefront, the company transferred the technical challenges to experts, allowing them to focus on what they do best: understanding and serving their customers.
Successful Outcomes of Going Composable
The transition has yielded remarkable results. Notably, Shoe Carnival witnessed a 39 basis-point increase in conversion rates after migrating to the Composable Storefront. Moore also highlighted the peace of mind that comes with knowing their infrastructure is reliable, especially during critical shopping periods like Black Friday. It’s a significant emotional lift for an industry veteran like him; he now sleeps well during the busy holiday season without the burden of worrying about technical issues.
The Lesson for Small Business Owners
For small business owners, this story offers a valuable insight: embracing technology thoughtfully can lead to greater efficiency and customer satisfaction. Composable commerce might seem like a complex term, but at its core, it’s about flexibility and focusing resources where they matter most. As technology continues to reshape retail, businesses that prioritize their customer experience can thrive, ultimately achieving greater success and peace of mind.
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