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November 14.2025

2 Minutes Read

Unlocking Social Selling: 2026's Must-Know LinkedIn Strategies

Confident man in suit, duct tape marketing text, social selling strategies on LinkedIn.

Understanding Social Selling in 2026

Social selling is increasingly becoming the backbone of modern B2B sales strategies, and with platforms like LinkedIn at the forefront, small businesses can leverage their reach to build meaningful relationships. As Lorenzo Johnson, a social selling strategist, shares in a recent interview, success in social selling requires a shift from traditional selling tactics to genuine engagement. This evolution is essential, especially as AI tools and the demand for authentic interactions grow.

The Four Pillars of LinkedIn Success

To navigate LinkedIn successfully, it’s important to focus on the four pillars of the Social Selling Index (SSI): building your brand, finding the right people, engaging with insights, and cultivating trusted relationships. As reported, profiles that harness features like videos and microsites receive greater visibility from the platform’s algorithm. This is a crucial element, considering that quality interactions outperform quantity, especially in a landscape flooded with AI-generated content.

Why Video Content and Engagement Matters

Amidst the tidal wave of AI content, unique formats like video and carousel posts stand out in 2026. Nearly 80% of B2B leads originate from LinkedIn, yet the challenge remains—how do businesses cut through the noise? Engaging content that encourages genuine interactions enhances visibility and establishes the company as a thought leader in its field.

Common Pitfalls to Avoid

Small business owners must be cautious of common pitfalls in social selling, such as relying heavily on automated outreach and scraping tools that may lead to bans or misdiagnose the value of real engagement. Instead, investing time in warm, personalized interactions provides lasting dividends that prove invaluable when building a network of trust.

Actionable Insights for Small Business Owners

Turning insights into action is critical. By measuring success through engagements rather than merely meetings or sales closed, owners can refine their strategies for maximum impact. With a dedicated approach to nurturing relationships, small businesses can transform LinkedIn from a mere networking site into a robust lead generation tool.

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Unlocking Social Selling: 2026's Must-Know LinkedIn Strategies

Understanding Social Selling in 2026

The Four Pillars of LinkedIn Success

Why Video Content and Engagement Matters

Common Pitfalls to Avoid

Actionable Insights for Small Business Owners

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