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December 15.2025

2 Minutes Read

Why AI is Bad at Being Cool: Lessons for Small Business Owners

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Why AI is Struggling to Be Cool in Marketing

As we delve into the outer reaches of marketing strategies, 2025 has presented a clear line: AI, despite its thrilling prospects, is not hitting the mark when it comes to being "cool". Small business owners are learning that integrating AI into marketing has its highs and lows, but it’s the adjustments they make that often determine success.

Simple Tweaks Lead to Big Results

Adam Biddlecombe, a marketing lead at HubSpot, emphasizes the importance of maintaining simplicity. While AI can be the most exciting tech breakthrough in recent years, many find that small, straightforward tasks yield greater productivity. By building custom GPTs for niche tasks or summarizing meeting notes, teams can gain clear insights without the complexity of AI overload.

Changing Mindsets for Effective AI Integration

The mindset shifts shared by HubSpot marketers highlight a critical lesson: treating AI and marketing challenges as puzzles to solve can enhance efficiency. Nuriel Canlas, another HubSpot marketer, found that breaking free from strict playbooks allowed her to respond flexibly and effectively to challenges. This shift turns obstacles into opportunities—a key strategy for any small business owner.

The Value of Human Touch in Creativity

Amy Marino's experience underscores a pivotal truth in the modern marketing landscape: AI cannot replicate the human essence that makes marketing resonate. Creativity is evolving, with AI serving as a tool to complement strategists, rather than replace them. Understanding cultural trends and nuances is crucial; after all, personalized and engaging content is what truly connects with the audience.

What Can Small Businesses Learn?

This year’s takeaways from HubSpot's marketers reveal valuable lessons for small business owners: embrace AI but do so thoughtfully. Focus on building simple workflows, foster a culture of learning among your team, and remember that creativity thrives on human insight. By shifting your approach and utilizing AI as a supportive tool, you can enhance your marketing without losing that vital human connection.

Don’t let the fear of AI overwhelm your marketing decisions. Small adjustments can lead to higher efficiency and creativity levels—thus driving brand growth and connection with your audience!

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Why AI is Bad at Being Cool: Lessons for Small Business Owners

Why AI is Struggling to Be Cool in Marketing

Simple Tweaks Lead to Big Results

Changing Mindsets for Effective AI Integration

The Value of Human Touch in Creativity

What Can Small Businesses Learn?

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